What Is The Landing Page For A Website
What is a landing page?
A landing page is a web page that appears when a visitor clicks on a PPC ad or a search engine result link. The home page of a website is not the only landing page; every page in a website has a purpose and is a potential search engine landing page. A landing page should contain content that relates to the keyword search phrase
Website landing pages can be used for a couple different purposes, pay per click/marketing campaigns and search engine optimization. Using landing pages for pay per click and marketing campaigns can help determine a campaign’s effectiveness.
Search engine optimized websites contains many landing pages. More content helps a website to get higher whereas it has chances to show up in the search engines. More landing pages also means more keyword phrase avenues a website can be found under. Landing pages are a great way to increase the number of site visitors and search engine ranking.
SEO landing pages are designed to show up naturally in organic search engine listings. Landing pages nearly always provide better conversion rates than directing all traffic to the home page. A website home page you are forcing visitors to search around the site for the information they want, whereas landing pages bring people directly to the content they seek.
