Digital Marketing Interview Questions And Answers In 2020

Q.1 What is Marketing In 2020?
– It is one of mostly asked question in the interview. Answer is: Action that we need to take to sell products or brands
or services etc.

• There are 2 types of Marketing:
  *Digital Marketing.
  * Traditional Marketing

Q.2 What is Digital Marketing or Online Marketing?
-It is to promote products or service brands with the help of electronic or digital media.

-Online Marketing is through Internet, search engine, mobile etc.

• There are 2 types of Digital Marketing:
  *Inbound Marketing-It is the strategy that focus on attracting audiences to sell our products or brands or services like Website visits and Reviews etc.
  *Outbound Marketing– It refers to marketing strategies that push audiences to buy  products using traditional advertising methods like Radio Ads, Television ads.

Q.3. What are the Techniques of Digital Marketing (Inbound Marketing) ?

•  Search Engine Optimization
• Search Engine Marketing
• Social Media Optimization
• Social Media Marketing
• Email Marketing

Q.4. What is search Engine ?
-Search engine is a web-based software system which is developed to search & locate relevant information on the World Wide Web (WWW). It answers
queries entered by the users & give them a list of search results. Search Engines like Google, Bing, Yahoo, Baidu etc.

Q.5. What is Search Engine Optimization(SEO) ?
– Search engine optimization (SEO) is the activity to optimize website or web pages to make them search engine friendly, to get higher
ranking or position in search engine results.

Q.6. What are the types of SEO ?
1) On-Page SEO
2) OFF-Page SEO

Q.7. What are the  techniques of SEO in 2020 ?

1) White hat SEO-It is the practice of following the Google algorithms to rank website in search engine.
2) Black hat SEO-Techniques that search engines do not approve to minimize  effect of  techniques.

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Sanjay Jain