Hello friends in the post I am going to share some important tips on how to rank a website in search engine. When it comes to rank your website faster in 2015 then I would recommend to must focus on website first.
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Here I have listed few things by which one can rank his website plus can also audit website in better way. There are lots of Ranking Factors but in this post I am sharing few of them. So let’s discuss SEO ranking factors step by step:
Title tag: If you want to rank your website then title tag may be one of your ranking factor. Try to keep your title short, little, attractive and user friendly. Keep title length up to 45 characters long including main site keywords. Make use of Separator Pipe or hyphen which is a good practice in seo.
Tips: Check whether the webmaster have used title tag in proper way or not. If not you can add a line in such a way that you should keep your title SEO friendly.
Also Read: Is SEO a Waste of Money
Also Read: How to rank website on Google First Page
Meta Description: This is fact that in year 2015 meta description does not work as a ranking in different search engine but we have to still keep our meta description for one of seo ranking factor. I have very strong reason that why I am focusing on meta tag optimization. My most of the website keywords are ranking in different search engine which seems that meta description really works. Try to keep meta description 140 characters long including main site keywords but don’t stuff which may be the reason of your site ranking down.
Tips: Check whether your client has used meta description in right way if not then include above reason .
URL rewrite or remaining: I have seen couple of times that most of the webmaster really don’t know the benefit of using seo friendly URL. If a URL having digits and lots of symbols then it doesn’t comes in seo friendly URL and even Google Don’t like same. So for best and seo friendly URL try to write URL separated by hyphen. There is no meaning of seo_service in Google dictionary but if you will use seo-service then Google thinks that seo is different word and service is different. This separation also helps Google to recognize the real word. Have a look at the Video by Matts Cutts, Explaining about URL structure:
Tips 🙂 Check whether your client have used bad URL structure and suggest him to modify same with proper reason.
Heading Tags: Now a days one can’t ignore the benefits of heading tags. Let me explain how adding tags
Heading tags are basically kind of HTML tag which starts from h1 to H6. H1 means bigger text size and H6 represents smaller one.
Put your main keyword in h1 tag (only one time on a page). If you will spam then I am sure you will hit badly by search engines. Place your secondary keyword in h3 tag.
Tips 🙂 Check whether your client have used headings are not. According to search engine land, heading tags are one of the most important ranking factor in search engines.
High quality content: After so many silly talks now the conclusion is that Content is king. For every successful website there is high quality content. Writing content 400 or 600 words long does make your content high quality. You have to add few more things like:
— Photos
— Media
— Video
— PPT
— User review
— Infographics
— Facebook embed posts
— Twitter embed post
…,….. And list goes on.
Tips 🙂 Check whether your client had high quality content on website. You can suggest him to go for high quality content.
Also Read: 7 Steps to Successful Blogging by Sanjay Jain
Also Read: Learn How to Drive more Quality Traffic to your Website
Keywords: Make a list of best keywords and include at right place. Don’t stuff keywords otherwise you can’t get exact results. You can use Keywords synonyms which is also known as LSI.
Tips 🙂 Check whether your client had used Right keywords are not. Make a list of best keywords and suggest him to do add them.
Site-map: Few of webmaster don’t force on adding sitemap. Let me explain about site map. Sitemap is place where you can see your all page and links at one place and which is very important for spider to crawl your website faster than before. You can create site map from xml-sitemaps.com, watch this video about adding site map.
Tips 🙂 Check whether your client had used site map or not.
Also Read: How to make your Blog Effective, Engaging and Popular
Robots.txt file : How would spider know that which directory to crawl and which to not? Actually Robots.txt file is a kind of text file that you have to upload on main server. By this File you can block a particular path for Indexing in Google. You can check the robots.txt file by typing robots.txt file at the end of the domain.
Tips 🙂 Check whether your client have used this file or nor.
You can Also Download 200 SEO Ranking Factors List by Below link:
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Do share this article if you find this helpful. Apart from teaching Web Designing and Graphics Designing, I also teach SEO Course Training from our Delhi Institute. Check out our Courses lists and let me know if you are interested in same.